Being involved in the health and fitness industry for over 12 years, I have created my own unique identity!
I strive to always give a 100% to everything I do. I never surrender, this reflects the way I train people by always striving to push them harder! Having a strong ethical belief in the way I train; for me, as they say, honesty is always the best policy. My forever living motto- the 4 D’s- Desire, Dedication, Determination, Discipline!
Because of media influence the general population are led to believe that looking and leading a certain lifestyle is the way to go.
I truly believe everyone should fundamentally “enjoy” training and always find a form of exercise that they are happy with rather than be conned into thinking this
In my opinion, the media regarding the fitness industry is a form of propaganda; it conveys that you have to look and be a certain way. I fundamentally believe that fitness is much more than that of a particular ‘image’ one must have. It’s a lot more about the enjoyment that people feel whilst exercising. It’s about feeling good and looking good in what you do; all whilst enjoying it at the same time. Positivity, enjoyment and vitality are essential!